2010 FORD TAURUS DELIVERS CLASS-LEADING TECHNOLOGIES

The new 2010 Taurus keeps Ford’s brand promise to bring technology to market at an affordable price.

Available this summer, Ford’s new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans. A wide selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:

Adaptive Cruise Control – This technology allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Taurus speed to help maintain a safe distance between vehicles.

Collision Warning – Using a radar sensor to sense moving vehicles ahead, the Collision Warning system provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead.

Intelligent Access with Push-Button Start – This new Taurus feature allows the driver to enter the car and start the engine by carrying the fob as they approach and enter the vehicle.

SecuriCode™ Keyless Entry – Enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted in the driver’s side B-pillar.

MyKey™ – When enabled, MyKey features a Persistent Beltminder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning.

Auto High Beams/ Rain-Sensing Wipers – Sensor technologies switch headlights to high intensity when no other vehicles are detected. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.

Easy Fuel™ Capless Fuel Filler – An industry-exclusive feature that self-seals without a traditional fuel cap.

Blind Spot Information System (BLIS™) – When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.

Cross Traffic Alert – This industry-exclusive system, which leverages the existing BLIS technology, functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.

Ford SYNC® – Fully integrated, SYNC is an in-vehicle voice-activated communications and entertainment system, with 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC’s 911 Assist™ will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.

Multi-Contour Seats – Available on an industry-exclusive basis for driver and passenger, the seats feature six-way lumbar support and subtle rolling pattern massage. The bottom cushion features Active Motion, which provides minute but continuous pelvis movement, stirring a change of muscular activation helping a driver avoid back pain.

Quotes

“Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value. Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan”
- Jim Farley, Ford’s Group Vice President of Marketing and Communications

“Multi-Contour seats will be a real benefit for long distance drivers, or people with back trouble. The key is their subtlety. Active Motion is enough to help relieve fatigue but not enough to be distracting to a driver.”
- Steve Michell, Ford Product Design Engineer