Blue Book Be Lovin’ Them Some Taurus

For the second consecutive year, Ford has captured Kelley Blue Book’s kbb.com “Best Redesigned Vehicle” award, this time for the hot-selling Taurus sedan. Last year, the honor went to the 2009 Ford F-150.

In addition to its expressive, upscale design and engaging driving dynamics, the 2010 Ford Taurus offers an unprecedented array of technologies typically reserved for luxury cars at a price that is affordable. Its impressive standard and available technologies add convenience, connectivity, safety and value for customers. These include Adaptive Cruise Control, Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™.

Today’s recognition from Kelley Blue Book’s kbb.com is the latest in a string of accolades for the 2010 Ford Taurus. Earlier this month at the Los Angeles Auto Show, the Taurus was named International Car of the Year, and it received kbb.com “2010 Best Resale Value Award” in the full-size car category. And in January, the 2010 Taurus will serve as the official car of the 2010 International CES (Consumer Electronics Show®) in Las Vegas.

For more information about the 2010 Best Redesigned Vehicle from Kelley Blue Book’s kbb.com, please visit www.kbb.com/best2010redesign.

Quotes
“This is not your father’s Taurus. For us it’s a massive departure. It reinvigorates a brand that everybody wants to be proud of, applaud, and be excited about. It’s the whole package – great value, great build quality and great technology. We at Kelley Blue Book couldn’t help but embrace the new Taurus.”
– James Bell, Executive Market Analyst for Kelley Blue Book’s kbb.com

“What’s amazing about the Taurus is that it just bristles with technology at such a responsible and very acceptable price point. I think that’s what makes it somewhat revolutionary.”
– James Bell, Executive Market Analyst for Kelley Blue Book’s kbb.com

“Just like the 1986 original, the new Taurus is redefining the full-size sedan segment. It is creating a halo effect in our showroom and attracting younger, more diverse customers to the Ford brand.”
– Pei-Wen Hsu, Taurus Marketing Manager