NEW 2010 TAURUS FLAGSHIP DELIVERS STYLE AND PERFORMANCE

Athletic, upscale new 2010 Ford Taurus offers impeccable driving dynamics and stylish design to full-size sedan buyers at an unbeatable price tag.

Starting at $25,995 – the same price as 2009 models – the 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating 263 horsepower and 249 foot-pounds of torque. This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions. The Duratec V-6 also helps the front-wheel-drive Taurus deliver unsurpassed highway fuel economy.

The 2010 Taurus features a new SR1 suspension configuration. Named for its “one-to-one” rear shock absorber ratio, it provides a superior balance between cornering and handling while providing a stable baseline for fine tuning.

When it comes to design, the new 2010 Ford Taurus reflects a shift from a family-style sedan to a vehicle that can move friends and family as well as deliver a premium driving experience with technologies aimed at making time on the road more meaningful and fun.

Key Taurus design features include:

• Exterior design details are more sculpted and powerful – from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia.
• Bold new headlights combined with recessed parking lamps.
• New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a muscular and athletic stance.
• New exterior colors include Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic.
• The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal.

Quotes

“The new Taurus sets the pace for Ford’s growing new car launch momentum. This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs.”
- Mark Fields, President of the Americas

“Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio. Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule.”
- Derrick Kuzak, Group Vice President for Global Product Development